Little ones are joyfully drawn to the delights of the water, and we parents wish to foster that sense of the water as an endless source of fun and play. But of course, fun assumes safe, and a preschooler's carefree day at the beach or pool or lake (or bath) is made possible .... read more
One summer a few years ago, GoodGuide's founder, Dara, realized that the sunscreen he was putting on his five year-old daughter before she went out to play had a toxic ingredient in it. Out of this shocking realization, GoodGuide was born!We have since researched many sunscree.... read more
It's a sign of progress, we think. The summertimes of our childhood were replete with evenings tending to that deep pink, almost purple of the terrible sunburns that we got on a regular basis. Ouch. The feeling of that stingingly tender skin is still all too vivid. And.... read more
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